diff --git a/packaging/docker-alfresco/pom.xml b/packaging/docker-alfresco/pom.xml
index e74e8e36c1..8428f85532 100644
--- a/packaging/docker-alfresco/pom.xml
+++ b/packaging/docker-alfresco/pom.xml
@@ -156,7 +156,7 @@
                         <executions>
                             <execution>
                                 <id>build-image</id>
-                                <phase>install</phase>
+                                <phase>package</phase>
                                 <goals>
                                     <goal>build</goal>
                                 </goals>
@@ -214,54 +214,5 @@
                 </plugins>
             </build>
         </profile>
-
-        <profile>
-            <id>releaseImage</id>
-            <!-- publishes "image:release_version" on Quay & DockerHub -->
-            <build>
-                <plugins>
-                    <plugin>
-                        <groupId>io.fabric8</groupId>
-                        <artifactId>fabric8-maven-plugin</artifactId>
-                        <configuration combine.self="override">
-                            <images>
-                                <!-- Quay image -->
-                                <image>
-                                    <name>${image.name}:${project.version}</name>
-                                    <registry>${image.registry}</registry>
-                                    <build>
-                                        <dockerFileDir>${project.basedir}/</dockerFileDir>
-                                        <buildOptions>
-                                            <squash>true</squash>
-                                        </buildOptions>
-                                    </build>
-                                </image>
-                                <!-- DockerHub image -->
-                                <image>
-                                    <name>${image.name}:${project.version}</name>
-                                    <build>
-                                        <dockerFileDir>${project.basedir}/</dockerFileDir>
-                                        <buildOptions>
-                                            <squash>true</squash>
-                                        </buildOptions>
-                                    </build>
-                                </image>
-                            </images>
-                        </configuration>
-                        <executions>
-                            <execution>
-                                <id>build-push-image</id>
-                                <phase>deploy</phase>
-                                <goals>
-                                    <goal>build</goal>
-                                    <!-- Image push is DISABLED, so Continuous Releases don't pollute the repository -->
-                                    <!--<goal>push</goal>-->
-                                </goals>
-                            </execution>
-                        </executions>
-                    </plugin>
-                </plugins>
-            </build>
-        </profile>
     </profiles>
 </project>
diff --git a/scripts/travis/build_functions.sh b/scripts/travis/build_functions.sh
index 220bdfbed0..513846a7a4 100644
--- a/scripts/travis/build_functions.sh
+++ b/scripts/travis/build_functions.sh
@@ -94,6 +94,22 @@ function pullUpstreamTag() {
   cloneRepo "${UPSTREAM_REPO}" "${TAG}"
 }
 
+function pullUpstreamTagAndBuildDockerImage() {
+  local UPSTREAM_REPO="${1}"
+  local TAG="${2}"
+  local EXTRA_BUILD_ARGUMENTS="${3}"
+
+  cloneRepo "${UPSTREAM_REPO}" "${TAG}"
+
+  pushd "$(dirname "${BASH_SOURCE[0]}")/../../../"
+
+  cd "$(basename "${UPSTREAM_REPO%.git}")"
+
+  mvn -B -V clean package -DskipTests -Dmaven.javadoc.skip=true "-Dimage.tag=${TAG}" ${EXTRA_BUILD_ARGUMENTS}
+
+  popd
+}
+
 function pullAndBuildSameBranchOnUpstream() {
   local UPSTREAM_REPO="${1}"
   local EXTRA_BUILD_ARGUMENTS="${2}"