diff --git a/packaging/docker-alfresco/pom.xml b/packaging/docker-alfresco/pom.xml
index 9115b43f64..e74e8e36c1 100644
--- a/packaging/docker-alfresco/pom.xml
+++ b/packaging/docker-alfresco/pom.xml
@@ -189,16 +189,15 @@
                                     </build>
                                 </image>
                                 <!-- DockerHub image -->
-                                <!-- todo enable when the dockerhub credentials are set on the project -->
-<!--                                <image>-->
-<!--                                    <name>${image.name}:${image.tag}</name>-->
-<!--                                    <build>-->
-<!--                                        <dockerFileDir>${project.basedir}/</dockerFileDir>-->
-<!--                                        <buildOptions>-->
-<!--                                            <squash>true</squash>-->
-<!--                                        </buildOptions>-->
-<!--                                    </build>-->
-<!--                                </image>-->
+                                <image>
+                                    <name>${image.name}:${image.tag}</name>
+                                    <build>
+                                        <dockerFileDir>${project.basedir}/</dockerFileDir>
+                                        <buildOptions>
+                                            <squash>true</squash>
+                                        </buildOptions>
+                                    </build>
+                                </image>
                             </images>
                         </configuration>
                         <executions>
@@ -217,7 +216,7 @@
         </profile>
 
         <profile>
-            <id>release</id>
+            <id>releaseImage</id>
             <!-- publishes "image:release_version" on Quay & DockerHub -->
             <build>
                 <plugins>
@@ -238,16 +237,15 @@
                                     </build>
                                 </image>
                                 <!-- DockerHub image -->
-                                <!-- todo enable when the dockerhub credentials are set on the project -->
-<!--                                <image>-->
-<!--                                    <name>${image.name}:${project.version}</name>-->
-<!--                                    <build>-->
-<!--                                        <dockerFileDir>${project.basedir}/</dockerFileDir>-->
-<!--                                        <buildOptions>-->
-<!--                                            <squash>true</squash>-->
-<!--                                        </buildOptions>-->
-<!--                                    </build>-->
-<!--                                </image>-->
+                                <image>
+                                    <name>${image.name}:${project.version}</name>
+                                    <build>
+                                        <dockerFileDir>${project.basedir}/</dockerFileDir>
+                                        <buildOptions>
+                                            <squash>true</squash>
+                                        </buildOptions>
+                                    </build>
+                                </image>
                             </images>
                         </configuration>
                         <executions>
@@ -256,7 +254,8 @@
                                 <phase>deploy</phase>
                                 <goals>
                                     <goal>build</goal>
-                                    <goal>push</goal>
+                                    <!-- Image push is DISABLED, so Continuous Releases don't pollute the repository -->
+                                    <!--<goal>push</goal>-->
                                 </goals>
                             </execution>
                         </executions>
diff --git a/scripts/travis/maven_release.sh b/scripts/travis/maven_release.sh
index 2c53e714e8..beb01fb830 100755
--- a/scripts/travis/maven_release.sh
+++ b/scripts/travis/maven_release.sh
@@ -12,8 +12,8 @@ git config user.email "${GIT_EMAIL}"
 
 # Run the release plugin - with "[skip ci]" in the release commit message
 mvn -B \
-  -Prelease,fullBuild,all-tas-tests \
-  "-Darguments=-Prelease,fullBuild,all-tas-tests -DskipTests -Dbuild-number=${TRAVIS_BUILD_NUMBER}" \
+  -PfullBuild,all-tas-tests \
+  "-Darguments=-PfullBuild,all-tas-tests -DskipTests -Dbuild-number=${TRAVIS_BUILD_NUMBER}" \
   release:clean release:prepare release:perform \
   -DscmCommentPrefix="[maven-release-plugin][skip ci] " \
   -Dusername="${GIT_USERNAME}" \
diff --git a/scripts/travis/verify_release_tag.sh b/scripts/travis/verify_release_tag.sh
index f868cdce27..daaaa280f7 100755
--- a/scripts/travis/verify_release_tag.sh
+++ b/scripts/travis/verify_release_tag.sh
@@ -5,47 +5,19 @@ set -vex
 pushd "$(dirname "${BASH_SOURCE[0]}")/../../"
 
 #
-# Check that the version to be released does not already have a docker tag.
+# Check that the version to be released does not already have a git tag.
 #
 
 POM_VERSION=$(mvn -B -q help:evaluate -Dexpression=project.version -DforceStdout)
 printf "POM version: %s\n" "${POM_VERSION}"
 
-IMAGE_TAG="${POM_VERSION%-SNAPSHOT}"
+TAG="${POM_VERSION%-SNAPSHOT}"
 
-if git rev-parse "${IMAGE_TAG}^{tag}" &>/dev/null ; then
-  echo "The next tag \"${IMAGE_TAG}\" already exists in the git project"
+if git rev-parse "${TAG}^{tag}" &>/dev/null ; then
+  echo "The next tag \"${TAG}\" already exists in the git project"
   exit 1
 fi
 
-# get the image name from the pom file
-ALFRESCO_DOCKER_IMAGE="$(mvn -B -q help:evaluate -f ./packaging/docker-alfresco/pom.xml -Dexpression=image.name -DforceStdout)"
-DOCKER_IMAGE_FULL_NAME="${ALFRESCO_DOCKER_IMAGE}:${IMAGE_TAG}"
-
-function docker_image_exists() {
-  local IMAGE_FULL_NAME="${1}"; shift
-  local WAIT_TIME="${1:-5}"
-  local SEARCH_TERM='Pulling|is up to date|not found'
-
-  echo "Looking to see if ${IMAGE_FULL_NAME} already exists..."
-  local RESULT=$( (timeout --preserve-status "${WAIT_TIME}" docker 2>&1 pull "${IMAGE_FULL_NAME}" &) | grep -v 'Pulling repository' | grep -E -o "${SEARCH_TERM}")
-
-  test "${RESULT}" || { echo "Timed out too soon. Try using a wait_time greater than ${WAIT_TIME}..."; return 1 ;}
-  if echo "${RESULT}" | grep -vq 'not found'; then
-      true
-  else
-      false
-  fi
-}
-
-if docker_image_exists "${DOCKER_IMAGE_FULL_NAME}" ; then
-    echo "Tag ${RELEASE_VERSION} already pushed, release process will interrupt."
-    exit 1
-else
-    echo "The ${RELEASE_VERSION} tag was not found"
-fi
-
-
 popd
 set +vex
 echo "=========================== Finishing Verify Release Tag Script =========================="