diff --git a/pom.xml b/pom.xml
index 7ba0cf08e8..5cc8f45240 100644
--- a/pom.xml
+++ b/pom.xml
@@ -343,10 +343,10 @@
          </build>
       </profile>
 
-      <!-- Profile used to build and push docker images with project.version tag to the given image registry (quay.io) and
-       hub.docker -->
+
+      <!-- Profile used to build and push docker images with project.version tag to hub.docker when the community deploy goal encounters-->
       <profile>
-         <id>release</id>
+         <id>release-enterprise</id>
          <build>
             <pluginManagement>
                <plugins>
@@ -380,6 +380,52 @@
             </pluginManagement>
          </build>
       </profile>
+
+      <!-- Profile used to build and push docker images with project.version tag to both image registries quay.io and hub.docker when
+      the enterprise deploy goal encounters-->
+      <profile>
+         <id>release-community</id>
+         <build>
+            <pluginManagement>
+               <plugins>
+                  <plugin>
+                     <groupId>io.fabric8</groupId>
+                     <artifactId>fabric8-maven-plugin</artifactId>
+                     <version>${fabric8.maven.version}</version>
+                     <configuration>
+                        <images>
+                           <image>
+                              <name>${image.name}:${project.version}</name>
+                              <registry>${image.registry}</registry>
+                              <build>
+                                 <dockerFileDir>${project.basedir}/</dockerFileDir>
+                              </build>
+                           </image>
+                           <images>
+                              <image>
+                                 <name>${image.name}:${project.version}</name>
+                                 <build>
+                                    <dockerFileDir>${project.basedir}/</dockerFileDir>
+                                 </build>
+                              </image>
+                           </images>
+                        </images>
+                     </configuration>
+                     <executions>
+                        <execution>
+                           <id>build-push-image</id>
+                           <phase>deploy</phase>
+                           <goals>
+                              <goal>build</goal>
+                              <goal>push</goal>
+                           </goals>
+                        </execution>
+                     </executions>
+                  </plugin>
+               </plugins>
+            </pluginManagement>
+         </build>
+      </profile>
    </profiles>
 
    <properties>
diff --git a/rm-community/rm-community-repo/pom.xml b/rm-community/rm-community-repo/pom.xml
index 1bee1bcb8e..fdfbd12cca 100644
--- a/rm-community/rm-community-repo/pom.xml
+++ b/rm-community/rm-community-repo/pom.xml
@@ -697,9 +697,9 @@
                </plugins>
            </build>
        </profile>
-       <profile>
-           <id>release</id>
-           <build>
+      <profile>
+         <id>release-community</id>
+         <build>
             <plugins>
                <plugin>
                   <groupId>io.fabric8</groupId>
@@ -708,12 +708,31 @@
                      <images>
                         <image>
                            <name>${image.name}:${project.version}</name>
+                           <registry>${image.registry}</registry>
                            <build>
                               <dockerFileDir>${project.basedir}/</dockerFileDir>
                            </build>
                         </image>
+                        <images>
+                           <image>
+                              <name>${image.name}:${project.version}</name>
+                              <build>
+                                 <dockerFileDir>${project.basedir}/</dockerFileDir>
+                              </build>
+                           </image>
+                        </images>
                      </images>
                   </configuration>
+                  <executions>
+                     <execution>
+                        <id>build-push-image</id>
+                        <phase>deploy</phase>
+                        <goals>
+                           <goal>build</goal>
+                           <goal>push</goal>
+                        </goals>
+                     </execution>
+                  </executions>
                </plugin>
             </plugins>
          </build>