diff --git a/scripts/travis/build.sh b/scripts/travis/build.sh
index df0fad8408..02a9541850 100644
--- a/scripts/travis/build.sh
+++ b/scripts/travis/build.sh
@@ -6,16 +6,9 @@ pushd "$(dirname "${BASH_SOURCE[0]}")/../../"
 
 source "$(dirname "${BASH_SOURCE[0]}")/build_functions.sh"
 
-if isBranchBuild && [ "${TRAVIS_BRANCH}" = "master" ] && [ "${TRAVIS_BUILD_STAGE_NAME,,}" = "release" ] ; then
-  # update ":latest" image tags on remote repositories by using the maven *push-docker-images* profile
-  PROFILES="-Ppush-docker-images"
-else
-  # build the ":latest" image tags locally with the maven *build-docker-images* profile
-  PROFILES="-Pbuild-docker-images"
-fi
 
 # Build the current project
-mvn -B -V install -DskipTests -Dmaven.javadoc.skip=true "${PROFILES}" -Pags
+mvn -B -V install -DskipTests -Dmaven.javadoc.skip=true -Pbuild-docker-images -Pags
 
 
 popd