diff --git a/pom.xml b/pom.xml
index 695274be..06791cce 100644
--- a/pom.xml
+++ b/pom.xml
@@ -273,6 +273,39 @@
                 </site>
             </distributionManagement>
         </profile>
+        <!-- Attempt (failed) to retain run.sh permissions. Zip files are bad at this, full stop.
+        <profile>
+            <id>set-executables-permissions</id>
+            <activation>
+                <file>
+                    <exists>src/main/resources/archetype-resources/run.sh</exists>
+                </file>
+            </activation>
+            <build>
+                <plugins>
+                    <plugin>
+                        <groupId>org.apache.maven.plugins</groupId>
+                        <artifactId>maven-antrun-plugin</artifactId>
+                        <version>1.6</version>
+                        <executions>
+                            <execution>
+                                <id>set-executable-resources</id>
+                                <goals>
+                                    <goal>run</goal>
+                                </goals>
+                                <phase>process-resources</phase>
+                                <configuration>
+                                    <target>
+                                        <chmod file="${project.build.outputDirectory}/archetype-resources/run.sh" perm="755" />
+                                    </target>
+                                </configuration>
+                            </execution>
+                        </executions>
+                    </plugin>                
+                </plugins>
+            </build>
+        </profile>
+         -->
     </profiles>
 
 </project>