diff --git a/plugins/alfresco-maven-plugin/pom.xml b/plugins/alfresco-maven-plugin/pom.xml
index 3d3c92c0..f165a5bf 100644
--- a/plugins/alfresco-maven-plugin/pom.xml
+++ b/plugins/alfresco-maven-plugin/pom.xml
@@ -81,6 +81,11 @@
       <artifactId>alfresco-mmt</artifactId>
       <version>5.0.a</version>
     </dependency>
+    <dependency>
+        <groupId>org.alfrescolabs.alfresco-technical-validation</groupId>
+        <artifactId>org.alfrescolabs.alfresco-technical-validation</artifactId>
+        <version>0.4.0</version>
+    </dependency>
   </dependencies>
 
   <reporting>
@@ -92,4 +97,12 @@
       </plugin>
     </plugins>
   </reporting>
+  
+  <repositories>
+    <!-- Used for the ATV donwload -->
+    <repository>
+      <id>clojars.org</id>
+      <url>http://clojars.org/repo</url>
+    </repository>
+  </repositories>
 </project>
diff --git a/plugins/alfresco-maven-plugin/src/main/java/org/alfresco/maven/plugin/ValidateMojo.java b/plugins/alfresco-maven-plugin/src/main/java/org/alfresco/maven/plugin/ValidateMojo.java
new file mode 100644
index 00000000..50c12fa0
--- /dev/null
+++ b/plugins/alfresco-maven-plugin/src/main/java/org/alfresco/maven/plugin/ValidateMojo.java
@@ -0,0 +1,55 @@
+package org.alfresco.maven.plugin;
+
+import java.io.File;
+
+import org.alfrescolabs.technical.validation.AlfrescoTechnicalValidation;
+import org.alfrescolabs.technical.validation.impl.AlfrescoTechnicalValidationImpl;
+import org.apache.maven.plugin.AbstractMojo;
+import org.apache.maven.plugin.MojoExecutionException;
+import org.apache.maven.plugin.MojoFailureException;
+import org.apache.maven.project.MavenProject;
+
+/**
+ * This goal provides the EXPERIMENTAL feature of validating your AMP module (source and binaries)
+ * against Alfresco (Repository and Share) development best practices, providing validation and 
+ * alerts that can be used to improve quality, longevity and supportability of your code.
+ * 
+ * It uses the ATV (Alfresco Technical Validation https://github.com/AlfrescoLabs/technical-validation)
+ *
+ * @version $Id:$
+ * @goal validate
+ * @phase verify
+ * @requiresProject
+ * @since 2.0.0-beta-2
+ * @threadSafe
+ * @description Invokes the Alfresco Technical Validation (https://github.com/AlfrescoLabs/technical-validation) of your customization 
+ */
+public class ValidateMojo extends AbstractMojo {
+
+    /**
+     * This parameter skips validation (the feature is experimental so disabled by default)
+     *
+     * @parameter property="maven.alfresco.skipValidation" default-value="true"
+     * @required
+     */
+    protected boolean skip;
+
+    /**
+     * [Read Only] The Maven project.
+     *
+     * @parameter default-value="${project}"
+     * @required
+     * @readonly
+     */
+    protected MavenProject project;
+
+
+    @Override
+    public void execute() throws MojoExecutionException, MojoFailureException {
+    	if(!skip)
+    	{
+    		AlfrescoTechnicalValidation atv = new AlfrescoTechnicalValidationImpl();
+    		atv.validate(project.getBuild().getSourceDirectory(), project.getBuild().getDirectory() + File.separator + project.getBuild().getFinalName() + ".amp", "http://localhost:7474/db/data");
+    	}
+    }
+}
diff --git a/poms/alfresco-sdk-parent/pom.xml b/poms/alfresco-sdk-parent/pom.xml
index 63f09a3b..79bd4e78 100644
--- a/poms/alfresco-sdk-parent/pom.xml
+++ b/poms/alfresco-sdk-parent/pom.xml
@@ -760,5 +760,53 @@
             </plugins>
         </build>
     </profile>
+     <!-- Invokes the Alfresco Technical Validation tool at https://github.com/AlfrescoLabs/technical-validation  -->
+    <profile>
+        <id>atv</id>
+        <properties>
+            <maven.alfresco.skipValidation>false</maven.alfresco.skipValidation>
+        </properties>
+        <build>
+            <plugins>
+                <plugin>
+                    <groupId>org.alfresco.maven.plugin</groupId>
+                    <artifactId>alfresco-maven-plugin</artifactId>
+                    <executions>
+                        <execution>
+                            <id>run-atv</id>
+                            <phase>verify</phase>
+                            <goals>
+                                <goal>validate</goal>
+                            </goals>
+                        </execution>
+                    </executions>
+                </plugin>
+                <plugin>
+                    <groupId>de.herschke</groupId>
+                    <artifactId>neo4j-maven-plugin</artifactId>
+                    <version>2.0.2-20140827</version>
+                    <executions>
+                        <execution>
+                            <id>start-neo4j-server</id>
+                            <phase>post-integration-test</phase>
+                            <goals>
+                                <goal>start-server</goal>
+                            </goals>
+                        </execution>
+                        <execution>
+                            <id>stop-neo4j-server</id>
+                            <phase>verify</phase>
+                            <goals>
+                                <goal>stop-server</goal>
+                            </goals>
+                        </execution>
+                    </executions>
+                    <configuration>
+                        <port>7474</port>
+                    </configuration>
+                </plugin>
+            </plugins>
+        </build>
+    </profile>
   </profiles>
 </project>