diff --git a/.travis.yml b/.travis.yml
new file mode 100644
index 00000000..281629f1
--- /dev/null
+++ b/.travis.yml
@@ -0,0 +1,82 @@
+---
+language: java
+jdk: openjdk11
+dist: trusty
+
+git:
+  depth: false
+  quiet: true
+
+services:
+  - docker
+
+cache:
+  directories:
+    - ${HOME}/.m2/repository
+
+branches:
+  only:
+    - master
+    - SP/1.3.N
+    - SP/2.0.N
+    - release
+    - release/SP/1.3.N
+    - release/SP/2.0.N
+    - company_release
+    - /^ATS-.*$/
+
+stages:
+  - build
+  - tests
+  - release
+  - company_release
+
+jobs:
+  include:
+    - name: "Build"
+      stage: build
+      if: branch NOT IN (company_release)
+      before_install: bash _ci/init.sh
+      script: bash _ci/build.sh
+
+    - name: "WhiteSource"
+      stage: build
+      if: branch NOT IN (company_release)
+      before_install: bash _ci/init.sh
+      script: bash _ci/whitesource.sh
+
+    - name: "Release"
+      stage: release
+      if: branch IN (release, release/SP/1.3.N, release/SP/2.0.N)
+      before_install: bash _ci/init.sh
+      script: bash _ci/release.sh
+      before_deploy: source _ci/prepare_staging_deploy.sh
+      deploy:
+        provider: s3
+        access_key_id: "${STAGING_AWS_ACCESS_KEY}"
+        secret_access_key: "${STAGING_AWS_SECRET_KEY}"
+        bucket: "alfresco-artefacts-staging"
+        skip_cleanup: true
+        region: "eu-west-1"
+        local_dir: "deploy_dir"
+        upload-dir: "enterprise/AlfrescoTransformServices/TransformEngines/${VERSION}"
+        on:
+          branch: release
+
+    - name: "Company Release"
+      stage: company_release
+      if: branch = company_release
+      before_install: bash _ci/init.sh
+      script: echo "NoOp"
+      before_deploy: source _ci/prepare_release_deploy.sh
+      deploy:
+        provider: s3
+        access_key_id: "${RELEASE_AWS_ACCESS_KEY}"
+        secret_access_key: "${RELEASE_AWS_SECRET_KEY}"
+        bucket: "eu.dl.alfresco.com"
+        skip_cleanup: true
+        region: "eu-west-1"
+        local_dir: "deploy_dir"
+        upload-dir: "release/enterprise/AlfrescoTransformServices/TransformEngines/${VERSION}"
+        on:
+          branch: company_release
diff --git a/README.md b/README.md
index 2849075f..a619236b 100644
--- a/README.md
+++ b/README.md
@@ -23,3 +23,9 @@ The build plan in Bamboo is PLAT-TRANS
 
 Please use [this guide](https://github.com/Alfresco/alfresco-jodconverter/blob/master/CONTRIBUTING.md) to make a
 contribution to the project.
+
+## Release Process
+
+For a complete walk-through check out the
+[build-and-release.MD](https://github.com/Alfresco/alfresco-transform-core/tree/master/docs/build-and-release.md)
+under the `docs` folder.
\ No newline at end of file
diff --git a/_ci/build.sh b/_ci/build.sh
new file mode 100644
index 00000000..21675ee3
--- /dev/null
+++ b/_ci/build.sh
@@ -0,0 +1,21 @@
+#!/usr/bin/env bash
+
+echo "=========================== Starting Build&Test Script ==========================="
+PS4="\[\e[35m\]+ \[\e[m\]"
+set -vex
+pushd "$(dirname "${BASH_SOURCE[0]}")/../"
+
+# Always build the image, but only publish from the "master" branch
+[ "${TRAVIS_PULL_REQUEST}" = "false" ] && [ "${TRAVIS_BRANCH}" = "master" ] && PROFILE="internal" || PROFILE="local"
+
+mvn -B -U \
+    clean install \
+    -DadditionalOption=-Xdoclint:none -Dmaven.javadoc.skip=true \
+    "-P${PROFILE}"
+
+docker ps -a -q | xargs -r -l docker stop ; docker ps -a -q | xargs -r -l docker rm
+
+popd
+set +vex
+echo "=========================== Finishing Build&Test Script =========================="
+
diff --git a/_ci/init.sh b/_ci/init.sh
new file mode 100644
index 00000000..d3ae454f
--- /dev/null
+++ b/_ci/init.sh
@@ -0,0 +1,15 @@
+#!/usr/bin/env bash
+
+echo "=========================== Starting Init Script ==========================="
+PS4="\[\e[35m\]+ \[\e[m\]"
+set -vex
+pushd "$(dirname "${BASH_SOURCE[0]}")/../"
+
+mkdir -p ${HOME}/.m2 && cp -rf _ci/settings.xml ${HOME}/.m2/
+echo "${QUAY_PASSWORD}" | docker login -u="alfresco+bamboo" --password-stdin quay.io
+find "${HOME}/.m2/repository/" -type d -name "*-SNAPSHOT*" | xargs -r -l rm -rf
+
+popd
+set +vex
+echo "=========================== Finishing Init Script =========================="
+
diff --git a/_ci/prepare_release_deploy.sh b/_ci/prepare_release_deploy.sh
new file mode 100644
index 00000000..d255bb59
--- /dev/null
+++ b/_ci/prepare_release_deploy.sh
@@ -0,0 +1,24 @@
+#!/usr/bin/env bash
+
+echo "========================== Starting Prepare Release Deploy Script ==========================="
+PS4="\[\e[35m\]+ \[\e[m\]"
+set -vex
+pushd "$(dirname "${BASH_SOURCE[0]}")/../"
+
+# Identify latest annotated tag (latest version)
+export VERSION=$(git describe --abbrev=0 --tags)
+
+mkdir -p deploy_dir
+
+# Download the WhiteSource report
+mvn org.alfresco:whitesource-downloader-plugin:inventoryReport \
+    -N \
+    "-Dorg.whitesource.product=Transform Service" \
+    -DsaveReportAs=deploy_dir/3rd-party.xlsx
+
+echo "Local deploy directory content:"
+ls -lA deploy_dir
+
+popd
+set +vex
+echo "========================== Finishing Prepare Release Deploy Script =========================="
diff --git a/_ci/prepare_staging_deploy.sh b/_ci/prepare_staging_deploy.sh
new file mode 100644
index 00000000..b8a544bb
--- /dev/null
+++ b/_ci/prepare_staging_deploy.sh
@@ -0,0 +1,24 @@
+#!/usr/bin/env bash
+
+echo "========================== Starting Prepare Staging Deploy Script ==========================="
+PS4="\[\e[35m\]+ \[\e[m\]"
+set -vex
+pushd "$(dirname "${BASH_SOURCE[0]}")/../"
+
+# Identify latest annotated tag (latest version)
+export VERSION=$(git describe --abbrev=0 --tags)
+
+mkdir -p deploy_dir
+
+# Download the WhiteSource report
+mvn org.alfresco:whitesource-downloader-plugin:inventoryReport \
+    -N \
+    "-Dorg.whitesource.product=Transform Service" \
+    -DsaveReportAs=deploy_dir/3rd-party.xlsx
+
+echo "Local deploy directory content:"
+ls -lA deploy_dir
+
+popd
+set +vex
+echo "========================== Finishing Prepare Staging Deploy Script =========================="
diff --git a/_ci/release.sh b/_ci/release.sh
new file mode 100644
index 00000000..1eda8eef
--- /dev/null
+++ b/_ci/release.sh
@@ -0,0 +1,26 @@
+#!/usr/bin/env bash
+
+echo "=========================== Starting Release Script ==========================="
+PS4="\[\e[35m\]+ \[\e[m\]"
+set -vex
+pushd "$(dirname "${BASH_SOURCE[0]}")/../"
+
+# For PR builds only execute a Dry Run of the release
+[ "${TRAVIS_PULL_REQUEST}" = "false" ] && DRY_RUN="" || DRY_RUN="-DdryRun"
+
+# Travis CI runner work on DETACHED HEAD, so we need to checkout the release branch
+git checkout -B "${TRAVIS_BRANCH}"
+
+# Run the release plugin - with "[skip ci]" in the release commit message
+mvn -B \
+    ${DRY_RUN} \
+    -Prelease \
+    "-Darguments=-Prelease -DskipTests -Dmaven.javadoc.skip -Dadditionalparam=-Xdoclint:none" \
+    release:clean release:prepare release:perform \
+    -DscmCommentPrefix="[maven-release-plugin][skip ci] " \
+    -Dusername=alfresco-build \
+    -Dpassword=${GIT_PASSWORD}
+
+popd
+set +vex
+echo "=========================== Finishing Release Script =========================="
diff --git a/_ci/settings.xml b/_ci/settings.xml
new file mode 100644
index 00000000..b348700f
--- /dev/null
+++ b/_ci/settings.xml
@@ -0,0 +1,74 @@
+<settings>
+    <profiles>
+        <profile>
+            <id>alfresco-internal</id>
+            <activation>
+                <activeByDefault>true</activeByDefault>
+            </activation>
+            <repositories>
+                <repository>
+                    <id>alfresco-internal</id>
+                    <name>Alfresco Internal Repository</name>
+                    <url>https://artifacts.alfresco.com/nexus/content/groups/internal</url>
+                </repository>
+            </repositories>
+            <pluginRepositories>
+                <pluginRepository>
+                    <id>alfresco-internal</id>
+                    <name>Alfresco Internal Repository</name>
+                    <url>https://artifacts.alfresco.com/nexus/content/groups/internal</url>
+                </pluginRepository>
+            </pluginRepositories>
+            <properties>
+                <!-- WhiteSource token -->
+                <org.whitesource.orgToken>${env.WHITESOURCE_TOKEN}</org.whitesource.orgToken>
+            </properties>
+        </profile>
+    </profiles>
+
+    <servers>
+        <!-- Credential for private Nexus repository groups -->
+        <server>
+            <id>alfresco-internal</id>
+            <username>bamboo</username>
+            <password>${env.NEXUS_PASSWORD}</password>
+        </server>
+        <!-- Credential for private Nexus repositories -->
+        <server>
+            <id>alfresco-internal-snapshots</id>
+            <username>bamboo</username>
+            <password>${env.NEXUS_PASSWORD}</password>
+        </server>
+        <server>
+            <id>alfresco-internal-releases</id>
+            <username>bamboo</username>
+            <password>${env.NEXUS_PASSWORD}</password>
+        </server>
+        <server>
+            <id>alfresco-enterprise-snapshots</id>
+            <username>bamboo</username>
+            <password>${env.NEXUS_PASSWORD}</password>
+        </server>
+        <server>
+            <id>alfresco-enterprise-releases</id>
+            <username>bamboo</username>
+            <password>${env.NEXUS_PASSWORD}</password>
+        </server>
+        <server>
+            <id>alfresco-public-snapshots</id>
+            <username>bamboo</username>
+            <password>${env.NEXUS_PASSWORD}</password>
+        </server>
+        <server>
+            <id>alfresco-public</id>
+            <username>bamboo</username>
+            <password>${env.NEXUS_PASSWORD}</password>
+        </server>
+        <!-- private docker registry-->
+        <server>
+            <id>quay.io</id>
+            <username>alfresco+bamboo</username>
+            <password>${env.QUAY_PASSWORD}</password>
+        </server>
+    </servers>
+</settings>
diff --git a/_ci/whitesource.sh b/_ci/whitesource.sh
new file mode 100644
index 00000000..0a786da3
--- /dev/null
+++ b/_ci/whitesource.sh
@@ -0,0 +1,22 @@
+#!/usr/bin/env bash
+
+echo "=========================== Starting WhiteSource Script ==========================="
+PS4="\[\e[35m\]+ \[\e[m\]"
+set -vex
+pushd "$(dirname "${BASH_SOURCE[0]}")/../"
+
+
+mvn clean install \
+    -DskipTests org.whitesource:whitesource-maven-plugin:update \
+    -Dorg.whitesource.failOnError=true \
+    -Dorg.whitesource.forceUpdate=true \
+    -Dorg.whitesource.checkPolicies=true \
+    -Dorg.whitesource.forceCheckAllDependencies=true \
+    -Dorg.whitesource.ignorePomModules=false \
+    "-Dorg.whitesource.product=Transform Service" \
+    -Dmaven.wagon.http.pool=false
+
+popd
+set +vex
+echo "=========================== Finishing WhiteSource Script =========================="
+
diff --git a/alfresco-docker-alfresco-pdf-renderer/pom.xml b/alfresco-docker-alfresco-pdf-renderer/pom.xml
index 26d14c10..666d06a6 100644
--- a/alfresco-docker-alfresco-pdf-renderer/pom.xml
+++ b/alfresco-docker-alfresco-pdf-renderer/pom.xml
@@ -6,7 +6,7 @@
 
     <parent>
         <groupId>org.alfresco</groupId>
-        <artifactId>alfresco-docker-transformers</artifactId>
+        <artifactId>alfresco-transform-core</artifactId>
         <version>2.0.19-SNAPSHOT</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
@@ -66,8 +66,8 @@
             <plugin>
                 <groupId>io.fabric8</groupId>
                 <artifactId>fabric8-maven-plugin</artifactId>
-                <version>${dependency.fabric8.version}</version>
                 <configuration>
+                    <verbose/>
                     <images>
                         <image>
                             <name>${image.name}:${image.tag}</name>
@@ -84,13 +84,12 @@
 
     <profiles>
         <profile>
-            <id>enterpriseDocker</id>
+            <id>local</id>
             <build>
                 <plugins>
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
                         <executions>
                             <execution>
                                 <id>build-image</id>
@@ -112,44 +111,20 @@
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
                         <configuration>
+                            <verbose/>
                             <images>
+                                <!-- QuayIO image -->
                                 <image>
-                                    <name>${image.registry}/${image.name}:${image.tag}</name>
+                                    <name>${image.name}:${image.tag}</name>
+                                    <registry>${image.registry}</registry>
                                     <build>
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
                                 </image>
-                            </images>
-                        </configuration>
-                        <executions>
-                            <execution>
-                                <id>build-push-image</id>
-                                <phase>install</phase>
-                                <goals>
-                                    <goal>build</goal>
-                                    <goal>push</goal>
-                                </goals>
-                            </execution>
-                        </executions>
-                    </plugin>
-                </plugins>
-            </build>
-        </profile>
-
-        <profile>
-            <id>master</id>
-            <build>
-                <plugins>
-                    <plugin>
-                        <groupId>io.fabric8</groupId>
-                        <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
-                        <configuration>
-                            <images>
+                                <!-- DockerHub image -->
                                 <image>
-                                    <name>${image.registry}/${image.name}</name>
+                                    <name>${image.name}:${image.tag}</name>
                                     <build>
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
@@ -178,9 +153,10 @@
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
-                        <configuration>
+                        <configuration combine.self="override">
+                            <verbose/>
                             <images>
+                                <!-- QuayIO image -->
                                 <image>
                                     <name>${image.name}:${project.version}</name>
                                     <registry>${image.registry}</registry>
@@ -188,6 +164,13 @@
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
                                 </image>
+                                <!-- DockerHub image -->
+                                <image>
+                                    <name>${image.name}:${project.version}</name>
+                                    <build>
+                                        <dockerFileDir>${project.basedir}/</dockerFileDir>
+                                    </build>
+                                </image>
                             </images>
                         </configuration>
                         <executions>
diff --git a/alfresco-docker-imagemagick/pom.xml b/alfresco-docker-imagemagick/pom.xml
index 8f79c0c8..ad19471a 100644
--- a/alfresco-docker-imagemagick/pom.xml
+++ b/alfresco-docker-imagemagick/pom.xml
@@ -6,7 +6,7 @@
 
     <parent>
         <groupId>org.alfresco</groupId>
-        <artifactId>alfresco-docker-transformers</artifactId>
+        <artifactId>alfresco-transform-core</artifactId>
         <version>2.0.19-SNAPSHOT</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
@@ -66,8 +66,8 @@
             <plugin>
                 <groupId>io.fabric8</groupId>
                 <artifactId>fabric8-maven-plugin</artifactId>
-                <version>${dependency.fabric8.version}</version>
                 <configuration>
+                    <verbose/>
                     <images>
                         <image>
                             <name>${image.name}:${image.tag}</name>
@@ -84,13 +84,12 @@
 
     <profiles>
         <profile>
-            <id>enterpriseDocker</id>
+            <id>local</id>
             <build>
                 <plugins>
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
                         <executions>
                             <execution>
                                 <id>build-image</id>
@@ -112,44 +111,20 @@
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
                         <configuration>
+                            <verbose/>
                             <images>
+                                <!-- QuayIO image -->
                                 <image>
-                                    <name>${image.registry}/${image.name}:${image.tag}</name>
+                                    <name>${image.name}:${image.tag}</name>
+                                    <registry>${image.registry}</registry>
                                     <build>
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
                                 </image>
-                            </images>
-                        </configuration>
-                        <executions>
-                            <execution>
-                                <id>build-push-image</id>
-                                <phase>install</phase>
-                                <goals>
-                                    <goal>build</goal>
-                                    <goal>push</goal>
-                                </goals>
-                            </execution>
-                        </executions>
-                    </plugin>
-                </plugins>
-            </build>
-        </profile>
-
-        <profile>
-            <id>master</id>
-            <build>
-                <plugins>
-                    <plugin>
-                        <groupId>io.fabric8</groupId>
-                        <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
-                        <configuration>
-                            <images>
+                                <!-- DockerHub image -->
                                 <image>
-                                    <name>${image.registry}/${image.name}</name>
+                                    <name>${image.name}:${image.tag}</name>
                                     <build>
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
@@ -178,9 +153,10 @@
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
-                        <configuration>
+                        <configuration combine.self="override">
+                            <verbose/>
                             <images>
+                                <!-- QuayIO image -->
                                 <image>
                                     <name>${image.name}:${project.version}</name>
                                     <registry>${image.registry}</registry>
@@ -188,6 +164,13 @@
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
                                 </image>
+                                <!-- DockerHub image -->
+                                <image>
+                                    <name>${image.name}:${project.version}</name>
+                                    <build>
+                                        <dockerFileDir>${project.basedir}/</dockerFileDir>
+                                    </build>
+                                </image>
                             </images>
                         </configuration>
                         <executions>
diff --git a/alfresco-docker-libreoffice/pom.xml b/alfresco-docker-libreoffice/pom.xml
index 31188001..a20826dd 100644
--- a/alfresco-docker-libreoffice/pom.xml
+++ b/alfresco-docker-libreoffice/pom.xml
@@ -6,7 +6,7 @@
 
     <parent>
         <groupId>org.alfresco</groupId>
-        <artifactId>alfresco-docker-transformers</artifactId>
+        <artifactId>alfresco-transform-core</artifactId>
         <version>2.0.19-SNAPSHOT</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
@@ -74,8 +74,8 @@
             <plugin>
                 <groupId>io.fabric8</groupId>
                 <artifactId>fabric8-maven-plugin</artifactId>
-                <version>${dependency.fabric8.version}</version>
                 <configuration>
+                    <verbose/>
                     <images>
                         <image>
                             <name>${image.name}:${image.tag}</name>
@@ -92,13 +92,12 @@
 
     <profiles>
         <profile>
-            <id>enterpriseDocker</id>
+            <id>local</id>
             <build>
                 <plugins>
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
                         <executions>
                             <execution>
                                 <id>build-image</id>
@@ -120,44 +119,20 @@
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
                         <configuration>
+                            <verbose/>
                             <images>
+                                <!-- QuayIO image -->
                                 <image>
-                                    <name>${image.registry}/${image.name}:${image.tag}</name>
+                                    <name>${image.name}:${image.tag}</name>
+                                    <registry>${image.registry}</registry>
                                     <build>
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
                                 </image>
-                            </images>
-                        </configuration>
-                        <executions>
-                            <execution>
-                                <id>build-push-image</id>
-                                <phase>install</phase>
-                                <goals>
-                                    <goal>build</goal>
-                                    <goal>push</goal>
-                                </goals>
-                            </execution>
-                        </executions>
-                    </plugin>
-                </plugins>
-            </build>
-        </profile>
-
-        <profile>
-            <id>master</id>
-            <build>
-                <plugins>
-                    <plugin>
-                        <groupId>io.fabric8</groupId>
-                        <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
-                        <configuration>
-                            <images>
+                                <!-- DockerHub image -->
                                 <image>
-                                    <name>${image.registry}/${image.name}</name>
+                                    <name>${image.name}:${image.tag}</name>
                                     <build>
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
@@ -186,9 +161,10 @@
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
-                        <configuration>
+                        <configuration combine.self="override">
+                            <verbose/>
                             <images>
+                                <!-- QuayIO image -->
                                 <image>
                                     <name>${image.name}:${project.version}</name>
                                     <registry>${image.registry}</registry>
@@ -196,6 +172,13 @@
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
                                 </image>
+                                <!-- DockerHub image -->
+                                <image>
+                                    <name>${image.name}:${project.version}</name>
+                                    <build>
+                                        <dockerFileDir>${project.basedir}/</dockerFileDir>
+                                    </build>
+                                </image>
                             </images>
                         </configuration>
                         <executions>
diff --git a/alfresco-docker-tika/pom.xml b/alfresco-docker-tika/pom.xml
index 6631ef9e..97bbed0e 100644
--- a/alfresco-docker-tika/pom.xml
+++ b/alfresco-docker-tika/pom.xml
@@ -6,7 +6,7 @@
 
     <parent>
         <groupId>org.alfresco</groupId>
-        <artifactId>alfresco-docker-transformers</artifactId>
+        <artifactId>alfresco-transform-core</artifactId>
         <version>2.0.19-SNAPSHOT</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
@@ -138,8 +138,8 @@
             <plugin>
                 <groupId>io.fabric8</groupId>
                 <artifactId>fabric8-maven-plugin</artifactId>
-                <version>${dependency.fabric8.version}</version>
                 <configuration>
+                    <verbose/>
                     <images>
                         <image>
                             <name>${image.name}:${image.tag}</name>
@@ -156,13 +156,12 @@
 
     <profiles>
         <profile>
-            <id>enterpriseDocker</id>
+            <id>local</id>
             <build>
                 <plugins>
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
                         <executions>
                             <execution>
                                 <id>build-image</id>
@@ -184,44 +183,20 @@
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
                         <configuration>
+                            <verbose/>
                             <images>
+                                <!-- QuayIO image -->
                                 <image>
-                                    <name>${image.registry}/${image.name}:${image.tag}</name>
+                                    <name>${image.name}:${image.tag}</name>
+                                    <registry>${image.registry}</registry>
                                     <build>
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
                                 </image>
-                            </images>
-                        </configuration>
-                        <executions>
-                            <execution>
-                                <id>build-push-image</id>
-                                <phase>install</phase>
-                                <goals>
-                                    <goal>build</goal>
-                                    <goal>push</goal>
-                                </goals>
-                            </execution>
-                        </executions>
-                    </plugin>
-                </plugins>
-            </build>
-        </profile>
-
-        <profile>
-            <id>master</id>
-            <build>
-                <plugins>
-                    <plugin>
-                        <groupId>io.fabric8</groupId>
-                        <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
-                        <configuration>
-                            <images>
+                                <!-- DockerHub image -->
                                 <image>
-                                    <name>${image.registry}/${image.name}</name>
+                                    <name>${image.name}:${image.tag}</name>
                                     <build>
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
@@ -250,9 +225,10 @@
                     <plugin>
                         <groupId>io.fabric8</groupId>
                         <artifactId>fabric8-maven-plugin</artifactId>
-                        <version>${dependency.fabric8.version}</version>
-                        <configuration>
+                        <configuration combine.self="override">
+                            <verbose/>
                             <images>
+                                <!-- QuayIO image -->
                                 <image>
                                     <name>${image.name}:${project.version}</name>
                                     <registry>${image.registry}</registry>
@@ -260,6 +236,13 @@
                                         <dockerFileDir>${project.basedir}/</dockerFileDir>
                                     </build>
                                 </image>
+                                <!-- DockerHub image -->
+                                <image>
+                                    <name>${image.name}:${project.version}</name>
+                                    <build>
+                                        <dockerFileDir>${project.basedir}/</dockerFileDir>
+                                    </build>
+                                </image>
                             </images>
                         </configuration>
                         <executions>
diff --git a/alfresco-transformer-base/pom.xml b/alfresco-transformer-base/pom.xml
index 952966fe..adde6ffe 100644
--- a/alfresco-transformer-base/pom.xml
+++ b/alfresco-transformer-base/pom.xml
@@ -3,7 +3,7 @@
 
     <parent>
         <groupId>org.alfresco</groupId>
-        <artifactId>alfresco-docker-transformers</artifactId>
+        <artifactId>alfresco-transform-core</artifactId>
         <version>2.0.19-SNAPSHOT</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
diff --git a/docs/build-and-release.md b/docs/build-and-release.md
new file mode 100644
index 00000000..0c1d88bb
--- /dev/null
+++ b/docs/build-and-release.md
@@ -0,0 +1,106 @@
+# Build
+The `alfresco-transform-core` project uses _Travis CI_. \
+The `.travis.yml` config file can be found in the root of the repository.
+
+
+## Stages and Jobs
+1. **Build**:  Java Build with Unit and Integration Tests, WhiteSource
+2. **Release**: Publish to Quay & DockerHub, Publish the S3 staging
+3. **Company Release**: Publish to S3 release
+
+
+## Branches
+Travis CI builds differ by branch:
+* `master`:
+  - regular builds which include only the _Build_ stage;
+  - the _Build_ stage updates the `latest` T-Engines images (only 
+  from the `master` branch) on both Quay and DockerHub:
+    - alfresco/alfresco-pdf-renderer
+    - alfresco/alfresco-imagemagick
+    - alfresco/alfresco-tika
+    - alfresco/alfresco-libreoffice
+  
+* `ATS-*` (any branch starting with "ATS-"), `SP/1.3.N` and `SP/2.0.N`:
+  - regular builds which include only the _Build_ stage;
+  - although built and used on the CI agent, no docker images are updated on remote repositories;
+* `release`:
+  - builds that include the _Build_ and _Release_ stages;
+  - PR builds with release as the target branch only execute dry runs of the actual release, 
+  without actually publishing anything;
+* `release/SP/1.3.N` and `release/SP/2.0.N`:
+  - builds that include the _Build_ and _Release_ stages;
+  - PR builds with one of the release branches as the target branch only execute dry runs of the actual release, 
+without actually publishing anything;
+  - the branches should be deleted once the builds are completed
+* `company_release`:
+  - builds that include only the `company_release` stage;
+  - the `company_release` branch should be used for one-off events; once used (a build 
+  completes), the branch should be deleted.
+
+All other branches are ignored.
+
+
+## Release process steps & info
+Prerequisites:
+ - the `master` branch has a green build and it contains all the changes that should be included in
+  the next release
+
+Steps:
+1. Create a new branch from the `master` branch with the name `ATS-###_release_version`;
+2. (Optional) Update the project version if the current POM version is not the next desired
+ release; use a maven command, i.e. `mvn versions:set -DnewVersion=2.0.19-SNAPSHOT versions:commit`;
+3. Update the project's dependencies (remove the `-SNAPSHOT` suffixes) through a new commit on the
+ `ATS-###_release_version` branch;
+4. Open a new Pull Request from the `ATS-###_release_version` branch into the `release` branch and
+ wait for a green build; the **Release** stage on the PR build will only execute a _Dry_Run_ of
+  the release;
+5. Once it is approved, merge the PR through the **Create a merge commit** option (as opposed to
+ _Squash and merge_ or _Rebase and merge_), delete the `ATS-###_release_version` branch, and wait 
+ for a green build on the `release` branch;
+6. Merge back the `release` branch into the `master` branch;
+7. Update the project dependencies (append the `-SNAPSHOT` suffixes)
+
+Steps (6) and (7) can be done either directly from an IDE or through the GitHub flow, by creating
+another branch and PR. Just make sure you don't add extra commits directly to the release branch,
+as this will trigger another release.
+
+After the release, the reference deployments (docker-compose, helm) should be updated with the 
+latest docker image tags.
+
+### Release of a Service Pack (SP/1.3.N or SP/2.0.N)
+Prerequisites:
+ - the `SP/<version>` (<version> could be 1.3.N or 2.0.N) branch has a green build and it contains all the changes that should be included in
+  the next release
+
+**NOTE**: Make sure you release the proper version and the `SP/<version>` is merged into the correct `release/SP/<version>` (both having the same version).
+E.g. When releasing a 1.3.N Service Pack, a new branch (`ATS-###_release_version`) should be created from `SP/1.3.N` and the PR should target the `release/SP/1.3.N` branch.
+
+Steps (similar to those describing the release from `master`):
+1. Create a new branch from the `SP/<version>` (SP/1.3.N or SP/2.0.N) branch with the name `ATS-###_release_version`;
+2. (Optional) Update the project version if the current POM version is not the next desired
+ release; use a maven command, i.e. `mvn versions:set -DnewVersion=1.3.1-SNAPSHOT versions:commit`;
+3. Update the project's dependencies (remove the `-SNAPSHOT` suffixes) through a new commit on the
+ `ATS-###_release_version` branch;
+4. Open a new Pull Request from the `ATS-###_release_version` branch into the `release/SP/<version>` branch and
+ wait for a green build; the **Release** stage on the PR build will only execute a _Dry_Run_ of
+  the release;
+5. Once it is approved, merge the PR through the **Create a merge commit** option (as opposed to
+ _Squash and merge_ or _Rebase and merge_), delete the `ATS-###_release_version` branch, and wait 
+ for a green build on the `release` branch;
+6. Merge back the `release/SP/<version>` branch into the `SP/<version>` branch;
+7. Update the project dependencies (append the `-SNAPSHOT` suffixes)
+
+## Company Release process steps & info
+Prerequisites:
+ - Engineering Release of the desired version has been done.
+ 
+Steps:
+1. Create a new `company_release` branch from `release`. This job uses the git tag to identify the
+ version to be uploaded to S3 release bucket.
+2. If the last commit on `company_release` branch contains `[skip_ci]` in its message it will
+ prevent Travis from starting a build. Push an empty commit in order to trigger the build,
+ `git commit --allow-empty -m "Company Release <version>"`. Wait for a green build on the branch.
+3. Delete local and remote `company_release` branch.
+
+### Release of a Service Pack (SP/1.3.N or SP/2.0.N)
+Follow the steps described in the previous section, but instead of creating the `company_release` from `release`, it needs to be created from the proper `release/SP/<version>` (depending on what version needs the Company Release).
diff --git a/pom.xml b/pom.xml
index 07cf4270..c1a1c531 100644
--- a/pom.xml
+++ b/pom.xml
@@ -10,7 +10,7 @@
     </parent>
 
     <groupId>org.alfresco</groupId>
-    <artifactId>alfresco-docker-transformers</artifactId>
+    <artifactId>alfresco-transform-core</artifactId>
     <version>2.0.19-SNAPSHOT</version>
     <packaging>pom</packaging>
 
@@ -18,7 +18,6 @@
         <java.version>1.8</java.version>
         <image.tag>latest</image.tag>
         <dependency.pdfbox.version>2.0.12</dependency.pdfbox.version>
-        <dependency.fabric8.version>3.5.37</dependency.fabric8.version>
         <dependency.spring-boot.version>2.1.1.RELEASE</dependency.spring-boot.version>
         <dependency.alfresco-core.version>7.3</dependency.alfresco-core.version>
         <dependency.alfresco-data-model.version>8.8</dependency.alfresco-data-model.version>
@@ -38,9 +37,9 @@
     </modules>
 
     <scm>
-        <connection>scm:git:https://git.alfresco.com/Repository/alfresco-docker-transformers.git</connection>
-        <developerConnection>scm:git:https://git.alfresco.com/Repository/alfresco-docker-transformers.git</developerConnection>
-        <url>https://git.alfresco.com/Repository/alfresco-docker-transformers</url>
+        <connection>scm:git:https://github.com/Alfresco/alfresco-transform-core.git</connection>
+        <developerConnection>scm:git:https://github.com/Alfresco/alfresco-transform-core.git</developerConnection>
+        <url>https://github.com/Alfresco/alfresco-transform-core</url>
         <tag>HEAD</tag>
     </scm>
 
@@ -124,15 +123,15 @@
 
     <distributionManagement>
         <snapshotRepository>
-            <id>alfresco-internal-snapshots</id>
-            <url>https://artifacts.alfresco.com/nexus/content/repositories/enterprise-snapshots</url>
+            <id>alfresco-public-snapshots</id>
+            <url>https://artifacts.alfresco.com/nexus/content/repositories/public-snapshots</url>
         </snapshotRepository>
         <repository>
-            <id>alfresco-internal</id>
-            <url>https://artifacts.alfresco.com/nexus/content/repositories/enterprise-releases</url>
+            <id>alfresco-public</id>
+            <url>https://artifacts.alfresco.com/nexus/content/repositories/public</url>
         </repository>
     </distributionManagement>
-    
+
     <build>
         <plugins>
             <plugin>
@@ -177,8 +176,12 @@
                         <excludedGroups>org.alfresco</excludedGroups>
                     </configuration>
                 </plugin>
+                <plugin>
+                    <groupId>io.fabric8</groupId>
+                    <artifactId>fabric8-maven-plugin</artifactId>
+                    <version>3.5.42</version>
+                </plugin>
             </plugins>
         </pluginManagement>
     </build>
-
 </project>